To increase hotel bookings and to elevate the brand identity as well as the retention rates, guest engagement plays a vital role. By maximizing your presence on the internet and communication modes, you can enhance your brand’s interaction and give a wonderful experience to your guests. You can improve your guest engagement through social media, clear messaging, data, etc.
What is Guest Engagement?
Guest engagement is similar to customer engagement in which the hotel brand communicates with the guests through certain marketing channels so that they are engaged throughout their journey. This strategy aims to build a long-lasting connection with the clients which will increase brand loyalty, improve hotel bookings as well as build customer relationships.
Guest engagement is very important for all hotels as it will give you a chance to influence your clients’ purchase behavior on the internet and you can gather personal information to increase leads. An emotional connection with your clients can make them your brand ambassadors. If you can meet the expectations of your clients, you can retain them forever.
Best Guest Engagement Strategies
Here are some of the best strategies you can use to enhance your guest engagement.
- Text-Based Communication
Text-based communication is one of the best ways to attract your guests. Initially, you can notify them with low-fares, discounts, or promotions through text messages and encourage bookings by offering the services you can provide them during their stay. Make sure that you provide your clients with all the information you can provide through text messages.
- Social Media
Social media is the best strategy for effective communication with your guests. You can connect to your potential guests through social media and create brand awareness. Dynamic content like impressive video, attractive visuals, and valuable resources can be of great help for the guests as well as your hotel.
- Feature a Clear Brand Identity
Your brand identity as well as the voice tone has to be very clear and consistent across all the marketing channels you choose. You can make all your messages clear if you keep your target audience in your mind while deciding your communication strategies and identity.
- Focus on Guest-Centric Operations
To increase engagement, all the operations of your hotel must be guest-centric. Take all the steps that will help to keep their stay in your hotel happy, convenient, and smooth. Ensure that you respond instantly to their queries and offer exceptional service. You have to make sure that the guest feels like the hotel and the team have met all their expectations without any delay. On the whole, you have to focus on customer satisfaction.
- Leverage Data
To interact more with the guests, you have to provide more targeted and personalized messages to them. Thus you can easily convert your audience to your customers. Leveraging data will give you the necessary information to provide them instant solutions to their needs and queries. If you know your target audience well, it will arouse a feeling in them to know you better.