In the information age, hotel owners and corporate teams no longer control their own marketing burden. With the ability to consume and create reviews of their stays at a moment’s notice, right at their fingertips, hotel guests now hold most of the advertising power.
The growth of Yelp, TripAdvisor and even Facebook has created a period of tension for hoteliers. How can you ensure that your guests will be loyal to your chain, and advocate for your brand on social media? Read more