How to Make Each Guest Your Hotel’s Best Advocate

In the information age, hotel owners and corporate teams no longer control their own marketing burden. With the ability to consume and create reviews of their stays at a moment’s notice, right at their fingertips, hotel guests now hold most of the advertising power.

The growth of Yelp, TripAdvisor and even Facebook has created a period of tension for hoteliers. How can you ensure that your guests will be loyal to your chain, and advocate for your brand on social media? Read more