Hospitality is a competitive business and to stay ahead you need to constantly up your game. Every now and then you need to revisit your strategies, get rid of what no longer works, tweak the parts that do work and see where you can introduce something new. There are some underlying truths of course that will never change; the customer is always right and you have to deliver great service. There is absolutely no shortcut for the latter and as for the former; hospitality is the one industry where that has to be a mantra.
Five tips to take your hospitality business to the next level
Once you’ve got the two main points down to an art here are five simple tips that you can inculcate into your practice to elevate your business:
1. Give your product menu a makeover: Whether you run a hotel, restaurant or bar you have a menu of sorts. Be it services, food or drinks, every now and then you need to add something new or ditch something that is just not selling. Even adding deals like happy hours or buy one get one, could give your customers something new to look forward to.
2. Keep with the times: If you’re not promoting your business on social media nor have an app for customers to make reservations then you are going to get left behind. It’s all well and good to not want to jump on the bandwagon and do what everyone else is doing but times are changing. There is a whole new generation of customers out there who live their lives online and if you don’t have a digital presence you won’t get noticed. Hire a professional if you must but give yourself some online exposure to stay relevant.
3. Stand out from the crowd: If you want to get noticed and continue to stay noticed you need to give people something to talk about. You don’t have to be the best at everything but find one or two things that you can really flaunt. If your location is not the best then try and make your décor fun and inviting. If you are a restaurant, nothing beats providing excellent quality food in hygienic conditions to your customers. A clean setting puts customers at ease and has them coming back for more.
4. Take care of your staff: Overworked and underpaid staff are not only going to underperform but will eventually quit. If you want to provide quality service with staff that sticks around for the long haul you need to take care of them. Give them good incentives, realistic working hours, and days off. Once they are loyal to you they will pitch in on their own when you are a few hands short or it’s a busy weekend.
5. Know the competition: As mentioned earlier, hospitality is a highly competitive business, with new establishments springing up every day. It wouldn’t hurt to keep up to date with who your competitors are and if any of them are doing exceptionally well you could learn a thing or two from them.